Cadu we read


Cadu Lemos, from São Paulo, had a diverse career, starting as a DJ and radio announcer in the 1980s, in the Brasília rock scene, returning to SP, where he lives an executive career punctuated in the 1990s by stints in large communication groups ( Ogilvy and Wunderman), financial market,  where he was marketing director at Banco Nacional and director of customer services at Grupo VR.

Then, as a partner at Indicator Pesquisa de Mercado (now GfK), he runs the “mystery shopping” (hidden shopper) division, the embryo of his human development consultancy created in 1998.  Coach certified in Enneagram by the International Enneagram Association and in Customer Relationship Management by ShaunSmith +Co in England.

Author of the book “A Corporação Tribal” and co-author of the books “Dominating Strategies of Business” and “Laboratório de Marketing”, he was an MBA professor at Fundação Dom Cabral, also working at ESPM and IBMEC.

A researcher of human development in organizational cultures, his focus today is on neurofeedback and Flow.

Rogério Estevão


Rogério Estevão, from Rio de Janeiro, built his career in large companies such as Shell, Unibanco and Santander, with experience in mergers  and organizational restructuring environments.

In these passages, developed, launched and marketed  various financial products  for the retail segments.

Among his characteristics as a manager, he formed and led high performance teams at the executive and managerial levels.

Over the past four years, he directed the organizational development area of Orizon, a company operating in the health segment, invested by Bradesco Seguros, Cielo and CASSI, where he was responsible  for the adoption of LEAN and Agile methodologies as part of the company's digital transformation, its reorganization and consolidation of the new culture.

Graduated in Engineering from UFRJ and with extensions in management from Fundação Dom Cabral, Kellog School of Management and Wharton University.

Associate Consultants

Ana Paula Borges Gonçalves

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Doctor and Master in Administration and Information Technology.

For more than 20 years, she worked as an executive in companies in the Health and Education sector.

Ana Paula acts as a mentor, gives lectures and workshops for small groups and is a professor of executive education in Management, Strategic Planning, Marketing and People, at Fundação Getulio Vargas.


Author of Flow Mind - Mente Feliz e Criativa no Agora and co-author of Integrated Management of Intangible Assets, by Ed. Saraiva.

Eric Ramos Pasquati


Doctor and Master in Information and Communication Sciences.

Eric had a diversified and international academic and professional career, always guided by the principle of serving others and the search for self-knowledge.


From engineer to sociologist, he learned to speak the language of numbers and people. From meetings in Paris or Geneva to the fields of India or West Africa, he focused on adapting to different contexts and valuing the individual.  

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