Provoking reflection and action since 1998.
I was born Carlos Eduardo in SP, in 1962. I had a very different career, no planned, I started as a DJ and radio announcer in the 80s, in the Brasília rock scene, where I became Cadu, I came back to SP in 87, as an executive in communication and marketing agencies and in the financial market.
I'm always in Beta mode, active, undertaking, I made mistakes many times (quickly and in different things) and I hit others. I learned a lot, so I always gained from my experiences in retail, sport, events, entertainment, and culture. Today, I share the mistakes, successes and lessons learned with leaders, teams and entrepreneurs.
"My work is totally dedicated to understanding and focusing on the daily challenges of managing people in organizations, their leaders and their teams.
In a world of fragmented attention, superficial relationships and the ghost of burnout, the goal is to create and reinforce human relationships and healthy work environments.
A more conscious organizational culture.
For this, innovative approaches developed over the years as a student of native and philosophical traditions and supported by neuroscience (I lived with very special teachers at the School of Gurdjieff's Fourth Path , in Zen, in Tao and also in the Enneagram, a powerful self-knowledge instrument ), for the activation of the high performance state of Flow, for fuller lives, on and off the job.
Author, researcher and facilitator of high performance processes. My work is focused on people, organizations and your teams. I published books, videos and articles in the areas of organizational culture, HR, Performance and human development.